When: 2011-04-23 to 2011-04-24
Country/City: Turkey,
Venue: Hilton Istanbul
Related Industries: Education & Training trade show
Description:
Promotion With years of fair organizing experience, Edufairs knows the importance of our promotion and sponsorship plan. To promote our fairs, we strategically target key partners and use advertising channels that maximize access to our objective student segment. Edufairs Domestic Promotion Includes:
•Advertisements, advertorials, press releases and updates in key Turkish newspapers (H'rriyet, Milliyet, Zaman, Radikal, Aksam and Sabah) as well as major English newspapers (Turkish Daily News, Today's Zaman)
•TV Advertising on popular domestic channels targeting student objective
•Radio Advertising Placements on popular domestic channels targeting student objective
•Personal invitations by phone and email to select target students from sponsor agent database
•Email invitations email shots to students in Edufairs, sponsor agents and industry partners database
•Sponsorship from select industry partners matching our target market. Support through web banners, sponsorship events, email shots, text messages to target clients, e-newsletters
•Targeted text messaging campaign to key student groups
•Billboard, banner and posters distributed and posted in high student traffic areas of venue cities
•Flyer distribution at university, high school, shopping malls, high student traffic areas and around fair venues
•Web banners placed on student geared websites
•Announcements and interviews on domestic TV channels by fair organizers
•Faxed fair announcements to Embassy and Consulates to post for staff and student attendees
•Active student website (www.edufairs.com.tr) featuring fair times, locations, school profiles, seminar schedule, school announcements and promotions
Overview:
Edufairs is a truly international fair. Schools from all over the world will be participating in the Fair in April and October 2011.
For Visitor:
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Exhibit profile:
It is universally acknowledged that Turkey is an amazing market for education recruitment but that does not make the recruiting process any less daunting for schools as they try to navigate through the murky waters of agents, students and protocol in order to properly showcase their institutions.
The aim of Edufairs is to give schools the ultimate fair experience: participation in an outstanding exhibition, opportunity to brand institutions in this important market, showcase programmes and specials to a widespread audience and meet students specifically targeted for specific curriculum and country. Ultimately: to succeed in the Turkish market. An important aspect to Edufairs is that the events have no agent bias.
Edufairs understands the important role that local agents play in the study abroad market in Turkey and encourages schools to welcome agent partners to assist them on their booths.
