Toy Industry Association, Inc. (TIA), founded in 1916, is the national New York City-based trade association for U.S. producers and importers of toys, games and children's entertainment products. Its 400+ members account for 85 percent of industry sales. Associate members include toy testing laboratories, design firms and professional inventors. Government, the trade, the media and consumers all recognize TIA as the authoritative voice of the U.S. toy industry.