Hannover Fairs International (HFI) has been active in the trade fair business since 1981, supporting the globalization strategies of Deutsche Messe clients by developing marketing platforms individually tailored to specific world regions. This company develops new trade fair business and organizes trade fairs abroad, primarily in the target markets of China, Southeast Asia, Australia, Turkey, the United States and Brazil. A number of subsidiaries are located on site to handle the operational side of organizing and running these events.