Ortra Limited was established in 1966 (as Daphna Knassim) by ZVI GELFAND, now Chairman of the Board, with son, LIOR GELFAND, acting as Managing Director of the firm. Ortra is registered and licensed in Israel as a tour operator, outgoing and incoming, with agents and representatives in 35 countries. Ortra's new offices are located on the 5th floor of one of Tel-Aviv's newest office buildings in the Yad Eliahu new business district in southern Tel-Aviv.