The Israel Trade Fairs and Convention Center has recently celebrated its 70th anniversary. Since it was established in 1932, as the Exhibition of the East, the center has hosted more than one million visitors a year for the hundreds of exhibitions, events and professional symposiums, that have been patronized by the leading exhibitors in their fields who have chosen the Israel Trade Fairs and Convention Center as their storefront, for a wide range of areas of activity, such as technology, hi-tech, tourism, agriculture, business, trade, building, science, industry, health, the arts and others. The Israel Trade Fairs and Convention Center has been recognized for years as one of the most famous exhibition centers in the world and was established in the city of Tel Aviv, considered to be the business and cultural capital of the State of Israel.