Messe Berlin is a service company specializing in the organization of regional, national, and international trade shows, exhibitions, and conventions. With a program of nearly 80 international trade events taking place at the Berlin Exhibition Grounds each year, Messe Berlin ranks as one of the world's top ten exhibition companies. The trade show and convention industry is a key economic factor in the Berlin-Brandenburg area. It attracts significant buying power and brings in additional tax revenues. Trade shows and conventions play an important part in Berlin's role as an international center of communications and commerce.