G M G Events B. V., publisher of Miljonair Magazine, launched the idea for the Millionaire Fair on the basic theme of their magazine: 'The Luxury Lifestyle'. The Amsterdam launch paved the way for a great success. The next year, in 2003, the fair quadrupled in terms of size and number of visitors. In 2005, the first international Millionaire Fair was held in Moscow. Since then, this glamorous spectacle has been conquering the world and the Millionaire Fair is known as the World's Leading Luxury Fair.