With sales transactions running into millions of Riyals and visitor numbers nearing the 100,000 mark, sims’09 concluded on a most positive note.

The annual exhibition was held under the patronage of the Ministry of Transport. H.E Al Zahrani, Director-Western Region presided over the opening ceremony and was visibly impressed with the display of cars and the exhibition layout during his tour of the exhibits.

The launch of some new 2010 car models marked the five-day event, which had the participation of more than 50 agents and dealers including Nissan, Ford and Lincoln, Kia, Hyundai, Subaru, Proton, Suzuki, Dong Feng, Sino, King long and many others.

The show sponsor, National Commercial Bank, offered attractive installment schemes to car buyers. Car accessory manufacturers had a separate corner, which had a large number of visitors.

“sims’09 is a unique experience as there were so many 2010 models under one roof. Being a car buff sims helps me to know a lot about the latest cars and to make the right choice at the right price”. Abdullah Al-Amoudi, a Saudi businessman.

“2010 represents an important milestone for Ford in the Middle East, as the company debuts a host of new products for the region. We are more than satisfied as inquiries have been many at sims, some serious enough to turn into actual sales”. Sabah Al-Kraidees, Sales and Marketing Director of Ford and Lincoln.

“I was amazed by the all-new models of various car makes on display. A close view of these cars made my day and that is why I make it a point to visit sims with my friends every year”. Abdullah Marzouki, a student at King Abdul Aziz University.

“We utilized sims’09 to tell the thousands of people who visited our prominent stand that we will add the convertible 370Z Roadster model to our line-up in early 2010. Like every year, we participate in this show with rewarding results and we will take part in sims’10. Usman Hayat, General Manager Marketing, Alhamrani United Co.

“We are targeting the small car segment and are confident of converting the innumerable inquiries into actual sales”. Mir Ajmal, Marketing Manager of Al-Jabr Automotive for Kia Motors.

“The Celerio represents motoring at its most cost-conscious-its small size and light weight will make it particularly fuel efficient. We have been among regular participants and will continue to do so in the future”. Suzuki Deputy General Manager Maher Al Nabawi.

“We were flooded with inquiries and are in the process of transacting sales.” An executive of Al-Yemni Motors Co. Subaru.

The Saudi International Motor Show (sims) will continue its journey of success in 2010, with renewed strength, adding innovative features and new dimensions and is scheduled for 26-30 December 2010.