The 2010 International CES ^® , the world’s largest consumer technology tradeshow, will feature the latest in gaming hardware and software in the largest Gaming Showcase in CES history. The Gaming Showcase will feature advancements in online gaming and gaming-related product debuts all in one centralized location. The International CES returns to Las Vegas January 7-10, 2010.

The latest gaming technology will be prominently showcased across more than 13,000 square feet of exhibit space, up more than 50 percent over last year’s display. Located in the North Hall of the Las Vegas Convention Center, the Gaming Showcase will feature gaming hardware and software – from online PC and HD gaming, plasma HDTV to surround sound and power conditioning hardware.

“We are thrilled to add the PC Gaming Alliance and Lego Universe to the 2010 Gaming Showcase, allowing 2010 CES attendees to experience cutting-edge products changing the gaming market,” said Karen Chupka, senior vice president, events and conferences, CEA. “CES is the global hub for the latest gaming trends.”

Major gaming exhibitors at CES include: D-Box, DDR (Dance, Dance Revolution), Guillemot, Iron Will Creations, Microsoft - Games for Windows and Tritton. Microsoft and Sony will also feature the latest gaming developments in their respective booths. The video game market will generate approximately $23 billion in revenue in 2009. Gaming software continues to lead the way, with projected revenue increasing 10 percent this year.