NBC Universal returns to the CES show floor with a multi-platform content exhibit and will be the official broadcast partner of the 2010 International CES. In addition, CNET/CBS Interactive will exhibit and serve as the official online media partner of the 2010 CES. Sony will join content-focused companies exhibiting at the 2010 International CES, including Dolby, Dreamer, DTS, EchoStar, Roxio, Technicolor and THX.
“The 2010 International CES has a starring role as the must-attend event to experience the latest content distribution platforms and learn strategies for monetizing digital content,” said Karen Chupka, senior vice president of events and conferences of CEA. “CES showcases companies and products at the intersection of content and technology, and also offers strategic insights via the great content-focused conference programs at the 2010 CES. It’s the place to be in January for anyone related to the content industry.”
Thousands of executives from all aspects of the broadcast and entertainment industries attend the International CES to meet with manufacturers and experience the latest trends in digital entertainment technology.
New at the 2010 International CES are two conference programs developed in conjunction with Hollywood insiders. Entertainment Technology @ CES, scheduled for Thursday, Jan. 7, was developed by entertainment professionals at the Entertainment Technology Center @ USC. This free program features panel discussions with senior entertainment and CE executives to address the critical trends and issues facing these converging industries. Sessions focus on 3D, over-the-top services (delivery of content directly to CE devices) and trends in mobile entertainment. Panelists are top executives from manufacturers and Hollywood studios, including Disney, Dreamworks, EA, ESPN and Warner Bros. Entertainment Technology @ CES will be held on Thursday and Friday, January 7-8, 2010, in the North Hall N260 of the Las Vegas Convention Center (LVCC).
“Up Next at CES: Creativity, Content and Cash” is a 2010 CES program focused on addressing the major challenge of how to monetize new media. It provides real-world strategies across the most promising platforms. In addition, Up Next at CES is bringing major players from the content industry together to showcase the most profitable new technologies and business models. Panelists include top executives from CBS, Hulu, the New York Times, Nielsen, Sony Pictures Technologies, Tivo, and YouTube, as well as industry executives Ben Silverman and Stephen Chao and actors Ileana Douglas, Ken Howard and Bradley Whitford. The program will be held on Thursday and Friday, January 7-8, 2010 in the LVCC’s North Hall N250.
Other 2010 CES content-industry focused sessions include Digital Hollywood , the CES Mobile Entertainment and the Social Media Jungle .
Content-focused areas of the 2010 CES tradeshow floor include the Experience 3D TechZone, whichfeatures next-generation innovators who are making 3D a reality in the home. Exhibitors in this LVCC Central Hall TechZone, sponsored by the 3D@Home Consortium, include Mitsubishi, Technicolor, Hyundai, Fujifilm and Sensio.
The Open Video Mobile Coalition, made up of 800 broadcast stations, is sponsoring the Mobile DTV TechZone, also in the LVCC Central Hall. This exhibit area will focus on the latest consumer devices that enable viewers to watch their favorite live local and national TV programs wherever they are -- on portable DTVs, mobile phones, personal media players, portable computers, in-car screens and other devices. Leading manufacturers, including LG Electronics, Samsung, Harris Corporation and Dell will demonstrate devices and transmission equipment, bringing the excitement of mobile DTV to American consumers in 2010.
In addition, the Technology & Engineering Emmy Awards will take place for the fourth year at CES, honoring achievements in Science & Technology for Television. Honorees will be recognized at an awards ceremony on Thursday, January 7, where Jerry Lewis will be honored and recognized by the academy for his humanitarian efforts for his annual MDA Labor Day Telethon.
The 2010 International CES will feature more than 2,500 exhibitors and an expected 110,000 attendees from 140 countries. As the launchpad of new technology, the 2010 CES will showcase some 20,000 new products across 30 different technology categories. Also known for its diverse and compelling conference programs, the 2010 CES will offer more than 250 conferences with 800 industry experts as speakers.
For more news about the 2010 International CES before, during and after the show, visit CESweb.org . Journalists are encouraged to arrive in Las Vegas by Tuesday, January 5, to take advantage of all the CES press events, including CES Unveiled from 4-7 p.m. on January 5.